Shopify Review: The Best Platform for ECommerce? [2021 Updated]

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If you are someone who is willing to start their very own eCommerce store, Shopify can help you in this case, without an issue. Yes, it’s one of the oldest platforms that has made building an online eCommerce store, a lot simpler. Right in this article, we will go through a complete Shopify review.

Well, if you will look all over the internet, you will find an increase in the number of eCommerce stores and its features. Every other user is making their eCommerce store to perfection. With a good looking store, the users are bound to stay longer and purchase different items, without an issue.

Now, right in the given below Shopify review, I am going to explore almost all of the things related to this platform. We will uncover the features, templates, and tons of useful things.

Therefore, let’s go ahead and unwrap a complete Shopify review, right in this article.

Shopify Review: What is Shopify?

Shopify Review

Starting off with the basics, Shopify is an application that helps to develop any of the online stores.

Plus, the platform offers a different range of theme options that you can choose and customize your store as per your liking. Now, among different Shopify themes, you have the option to choose among the free and paid themes.

If you are a beginner and just starting out with your Shopify store, you can opt for the free theme. Or else, if you have gained some sort of experience, then you can simply proceed ahead with the paid theme.

Now, a key aim behind Shopify is that the platform allows users to build their own Shopify store without any coding. In this scenario, you don’t need any coding skills and all you can do is to use the drag & drop builder and start building your Shopify app.

The Working of Shopify

Going ahead in Shopify review, you must understand that Shopify is a hosted solution. This means that the platform runs its very own servers and there is no need to buy the web hosting or install software anywhere else.

Further, you don’t even own a copy of the product but you got to pay a monthly fee for using the same.

And, as long as you have access to the web browser and internet, you can freely manage your Shopify store from anywhere in the world.

This thing is good as it doesn’t bind users to just one location. You can move pretty easily and make use of the Shopify platform.

Being said that, you can customize the store as per your needs and develop the store to an absolute level of perfection.

Shopify Review: Shopify Pricing

Shopify Review

Going ahead in Shopify pricing, the platform offers different sorts of plans and pricing to choose from.

Here, if you are a starter, you can go ahead with the Shopify Basic plan that comes at the price of $29. With the help of Shopify’s basic plan, you can get access to almost all of the necessary features.

On the other hand, if you have got experience in the e-commerce industry, you can try the $79 plan. With this plan, you will get access to more features and attract more number of sales.

Moving ahead, you can even opt for the Advanced Shopify plan that comes at the price of $299. With this plan, you can explore the highest functionality of Shopify without an issue.

Here, you can have access to almost all of the prime level features of Shopify.

Now, there are a couple of things about Shopify that you must take into consideration:

If you are someone who is paying upfront, you can get a 10% discount if you will pay for one year. Also, if you can pay for 2 years, you can stand a chance to get a 20% discount.

There is a good 14-Days free trial available for users that lasts for up to 14 days. With the free trial, you can test and try different services. Once you are done with the testing, then you can go ahead and pay for the plans.

Key Differences Between Shopify Plans

Given below are the key differences that you will find in Shopify plans:

  • Staff Accounts

The staff account number you will get varies depending on the plans. If you are choosing a higher-priced plan, you will get a greater staff member slot. On the other hand, a low priced Shopify plan will offer you a lesser set of staff accounts.

  • Reporting

Now, if you are someone who is looking for a professional reporting opportunity, you can get the $79+ plans.

Below such plans, you will not get access to the reporting feature, at any point in time.

  • Third Party Real-Time Carrier Shipping

Now, this feature is only available in the Advanced Shopify plan. All the other plans except this plan don’t come up with this useful feature.

  • Inventory Locations

You can easily assign different inventory to retail stores, popups, or even warehouses. However, the number of locations you can use varies with every single location.

  • Transaction and credit card Fees

Now, as and when you will choose the higher-priced plans, the transaction, and credit card fees get reduced to some good extent. With this, you can make a good amount of profit without the need to spend more.

  • Shipping Discounts

The more pricey is the plan, the greater amount of shipping discounts you will get. Depending on different territories, you will get benefits on the basis of the same.

On the other hand, browsing to the Shopify Plus plan, you will get the given below features:

  • Brilliant Server Uptime
  • API Support
  • White-Glove Level Support via the Dedicated Merchant Success Manager
  • Dedicated IP/SSL Address Support
  • Advanced level Security Measures
  • A Wide Array of options for selling in different currencies
  • Automation Sales Tools

Shopify Review: Accepting Credit Cards

Shopify Review

 Now, coming down to the payments section in Shopify, there are two ways for accepting credit card payments in Shopify.

Now, there are plenty of users who can make use of Shopify payments if their country supports such type of payment support.

This is a Shopify built-in Payment Support system where if you use the Shopify payment, you don’t have to worry about any sort of transaction fees.

However, you will still have to deal with the credit card rate in the US. Especially, you got to look at your plan options and expect to pay anything between 2.4% to 2.9% for each transaction.

On an alternative basis, you can also make use of a third party gateway for processing each of your transactions.

Currently, there are more than 100 options to choose from. Now, if you are someone who is using a payment gateway, Shopify will apply transaction fees of anywhere between 0.5 to 2%. These things will depend on the plan you are choosing.

Another important thing that is worth noting is that the Shopify payments options are available for users belonging to the below countries:

  • Australia
  • Austria
  • Belgium
  • Canada
  • Denmark
  • Germany
  • Ireland
  • Hong Kong
  • Italy
  • Japan
  • Netherlands
  • New Zealand
  • Singapore
  • Spain
  • Sweden
  • United Kingdom

Therefore, if you are someone who is not selling from any of the above countries, then you will have to use a separate payment gateway.

Now, that you have gone through every single aspect of pricing and payments, let’s take a look at other features.

Shopify Review: A Glance at Themes

A Glance at Themes

Well, Shopify offers nine free themes that you can choose and apply on your store. Yes, the themes come in two or three variants where you will get a chance to choose from a reasonable amount of templates.

Each of the templates offers attractive designs and are responsible as per the modern date norms. With this, you will not find an issue to any of the devices and you can use those templates, without an issue.

On the other hand, if you the free templates are not appealing to you, you can go for the premium ones. Yes, with the premium theme and templates, you can get access to tons of more features.

Here, you can use those themes and design your website as per your liking.

Right in the theme store, you can browse all the paid and free templates with the use of a wide range of filters.

With such a wide array of options, you don’t have to spend hours to find the perfect theme for your store.

In this scenario, you can choose a good theme and then use the same in your store.

All in all, Shopify is offering some of the best templates that are all of high quality. But, if you are happy with the options and want to build your own theme, you can given that luxury too.

It’s super easy to access Shopify theme code and redesign the theme as per your likings and comfort.

Here, the moment you have chosen the Shopify plan along with the template, then you can easily go ahead and start selling on the platform.

Therefore, let’s go ahead in the Shopify review and see how easy it is to use the Shopify platform.

Ease of Use and Interface

Ease of Use and Interface

Shopify is one of the most easiest platforms that you can ever use. Yes, it comes with a pretty clean and modern look where the graphical interface is a treat to use.

Personally, I have used the Shopify interface and got absolutely no issues with the same. In this case, you can access everything on Shopify and perform different sorts of operations.

Along with different content management systems, the menu on the left hand side allows users to access different features along with the content.

Then, you can customize the same or even edit that based on your preferences.

Now, coming down to the interface, you have the option to manage different sort of sales channels which are given as follows:

  • Online Store

This is your website and you have the power to customize your website as per needs

  • Facebook

Here, you can keep a tab on the Facebook page from where you can browse and buy different products.

  • Messenger

Well, Shopify gives you the power to sell directly to customers with the help of Messenger. Also, with Messenger, you can offer an update to the customers about shipping, order, and tons of more things.

  • Buy Button

This channel helps users to embed e-Commerce functionality. With the help of Buy Buttons, you can compel the users to buy different sort of items, as per their needs.

  • Amazon

With the help of this function, you can easily manage your Amazon listings & Shopify products right from a single location.

  • Instagram

With the help of this feature, you can easily make your Instagram option shoppable and gain a good profit.

Moving ahead, the above list covers all of the sales channels which you can use out of the box. Additionally, other options such as eBay is also readily available out of the box.

All in all, the above things are pretty straightforward where you can easily access them and perform your work.

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Content Layout

Content Layout

Going ahead in Shopify review, the content layout is one of the most precious options in Shopify. Although there are no sorts of hard and fast rules with Shopify, you will love using the content layout of Shopify.

However, Shopify doesn’t allow to use the of drag & drop building in editing pages.

On the other hand, WordPress, Squarespace & BigCommerce does offer the Drag and Drop functionality. With the help of this feature, you can make your Shopify store look much better.

On the other hand, despite not having a drag & drop builder, the platform does come up with other tools that you can use to your advantage.

Yes, you can make use of other useful tools that can help you to tweak your layout page and build the theme in the editor.

Also, there are different types of apps available like Buildify which does offer the Drag & Drop builder. However, if you want to use Buildify, it will cost you more on your Shopify plans.

Product Images

If you are someone who needs to upload images with Shopify, the images are not able to crop automatically.

In other words, the product catalogs will come up with a series of different sized images. This can hamper your store design which is a thing you must take into consideration.

Well, you can eliminate such issues with the use of a photo editor. Here, you can ensure that each of the images is of the same size and offer uniformity.

With uniform images, you don’t have to look anywhere else and you can easily resize the images to perfection.

Also, if you are someone who knows to code, you can add a touch of code in this scenario. With the help of codes, you can force the images to be at a particular ratio.

This can eventually help your pages to look far better and the users will also love browsing your website.

Shopify Point of Sale

Moving ahead in Shopify review, the Point of Sale is something you got to take into consideration. One of the best features offered by Shopify is that it offers the Point of Sale functionality.

This is one of those features that make Shopify stand much apart from its competition.

Well, the POS software will eventually help you use the platform not only to sell online but in other physical locations too.

On the other hand, Shopify does come up with a different range of hardware that you can use to your advantage. Here, you can make use of the barcode readers, receipt printers, and many more things for the purchase.

Also, you can buy each of the above items directly which is another good thing.

Now, there are tons of applications for such point of sale tools. For example, these applications will allow you to sell:

  • From market stall
  • In a retail outlet
  • In a pop-up shop

Also, you can even keep your stock along with the inventory properly synced.

On the other hand, it’s much important to note that you got to pay for the Shopify POS feature. Yes, once you pay for the feature, you will get the most out of it, without any sorts of issue.

Also, the cost of Shopify POS feature is high at $89 per month. With this, only if you are eligible to pay for such a feature, then you can go ahead and do the payment.

Although, Shopify even offers the built-in POS feature by the name POS Lite. Here, the feature covers almost all of the basics

Well, you might need the add-on if you are willing to:

  • Sell in multiple locations at the same time
  • Facilitate Buy Online, collect in-store
  • Facilitate the Changes
  • Provision of Custom Printed Receipts
  • Defining Permissions & Staff Roles
  • Attribute Sales for particular staff members for commission performance and other analysis.

Importing & Exporting of Data

As the thing goes with a similar type of page builder, Shopify allows people to import different product data right from the CSV file.

This is one of the most helpful things if you are someone who needs to bulk upload different new products to the store.

Also, if you want to migrate data right from another e-commerce store, you can perform the same, without an issue.

Coming down to the text based data if you are willing to import posts from a blogging platform like WordPress, options that you can try are as follows:

  • Copy & Paste the Contents
  • Make use of Shopify API
  • Invest your money right into a third party app
  • Exporting of Products and Data

Now coming ahead in Shopify review of exporting, you can export different products and data easily with Shopify.,

Here, whenever it comes to pages and posts, you don’t have to think even for a second.

If you are someone who has got relevant technical skills, you can easily make use of the Shopify API to get the most out of the platform.

On the other hand, you can also make use of the third party app for exporting different contents of your choice.

Here, you can have a wide range of options from where you can choose different options as per your convenience.

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Working with Products and Options in Shopify

Working with Products and Options in Shopify

Shopify allows you to make up to 100 different variants of one product. However, out of the box, these variants can only involve 3 product options.

So, for instance, if you were selling shoes, you’ll allow users choose between up to 100 different variants of a specific shoe, each in 3 different options (for example color, size, and style) — but you could not allow them to select a shoelace color on top of this.

I saw a drag with this recently with an Irish greetings cards site I inbuilt Shopify. My client wanted in many cases to supply four or more options per card, for example:

  • envelope color
  • card color
  • card size
  • accessory type (ribbon, button, etc.)

Shopify’s hard limit of three product options meant that I could not facilitate this request without resorting to a workaround, which was to mix two product options into one, i.e., envelope and card color.

This made for a rather fiddly (and slow) build and a user experience that would are a touch better.

Thankfully a workaround exists involving third-party apps — there are quite a few available that lift these limits, but you’ll get to be prepared to buy them.

Another option is to feature ‘line item property’ code to your store to capture more product options, but you’ll get to be comfortable with editing code to try to do so.

The bottom line is that if you’re selling something that does not involve an outsized number of variants and merchandise options you’ll be fine with Shopify and if your needs are more extensive, apps do exist that get obviate the bounds discussed above.

That said, it might be better if a more flexible approach to options functionality was available out of the box (as is that the case with rivals Bigcommerce and Squarespace)

A take on Shopify Customer Support

Moving ahead in Shopify review, customer support is something that is beneficial for almost every other person. For a reputed site like Shopify, they got to give a comprehensive customer support to each of the users.

First of all, the company makes it quite easier for you to contact them via an email, live chat, or even phone call support. Each of the options is open up for 24×7 which is one of the best things.

From your end, regardless of your query, you can easily contact the customer support of Shopify and gain an access to the same, without an issue.

Plus, this is a lot better than the support options delivered by other competitors. For example, you may find competitors that don’t offer phone support at any cost.

This makes Shopify stand out from almost each of their competitors.

Also, the response time from the Shopify support team has been on the commendable end. Here, you don’t have to wait for hours in order to get answers. In this case, all you can is to ask for support and you will get it.

On the other hand, Shopify does offer an extensive array of help pages which you can browse and find your answers.

Yes, the helpful guides are immense and if you can read them correctly, you will find answers to your lost questions.

Shopify Customer Support Verdict

Well, I have tried Shopify customer support from every possible angle and got no issues with the same. It was fluent, fast and I was able to get answers to my questions, on an instant basis.

Therefore, I am pretty happy with their customer support and the company is also working hard to enhance the same, to the next level.

Final Word of Mouth

The entire Shopify review is right here in front of you and you don’t need to do more. From my end, I have tried my best to bring an entire Shopify review for you where I have covered almost all of the features, definitions of Shopify, and much more.

Well, if you are someone who is eager to jump into the eCommerce industry and willing to start your store, Shopify is the platform to go for.

Yes, the platform currently is powering tons of users who have got the power to sell products and goods right from their home comfort.

On top of that, there are people who are making a living only from the Shopify store which is something you will have to take into consideration.

Going ahead in themes, you can first start off with the free Shopify themes. Yes, the free themes and templates are beneficial from Shopify.

You can try different themes along with templates and see which are those themes that are the best suited for you.

On the other hand, if you have some finances, you can easily go ahead and opt for the paid themes.

With paid themes, things can become a lot easier for you where you can expand the theme features.

Even in the payment section, Shopify offers tons of options where you must not be concerned in this case.

Therefore, starting out, you can opt for Shopify 14-Days of the free trial. Here, you can test and try different features of Shopify.

Once you are convinced, then you can go for the paid plans starting from $29.

Of course, it will take time for you to set up your store. But, once you have understood everything, then you can go ahead, set up your store, and generate tons of revenue, over a period of time.

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