SEMrush vs Moz: Complete A to Z Comparison [2020 Updated]

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Well, we live in the 21st century where websites have formed an integral part of our life. Indeed, the internet has become our second world where people are willing to rank their website on the first page of Google.

For this, there are plenty of SEO tools available online. Thankfully, I have got for you a comparison between SEMrush vs Moz. 

Yes, both of the above tools are brilliant and have their own set of USP, Pros, and cons. Speaking about SEO, it’s an amazing technique that is performed to bring websites or blogs on the first page of Google.

Well, the higher the ranking, the greater will be the traffic which can bring money too. So, which of the SEMrush vs Moz tool is beneficial for you? Well, we will be going to find out the same right in this article.

Let’s go ahead and compare SEMrush vs Moz and rank your website right on the first page of Google. 

SEMrush vs Moz: Overview on both the tools


how to use semrush

Starting off with one of the best SEO tools, SEMrush is being used by millions of digital marketers all over the world. It was launched back in the year 2008 and since then, the company has improved SEMrush to some good extent. 

The main goal of SEMrush was to offer an easy interface that can help users to rank their websites pretty effectively. 

Plus, it was made in the year 2008, and still, in 2020, the developers are working hard to make SEMrush, a much greater tool. 

Also, there are tons of digital marketers that use SEMrush and have got benefits from the same. To get the same benefits, you need to know how to use SEMrush.

Further, SEMrush as a tool can be clubbed into five main functions. These functions include social media tracking, competitive intelligence, content optimization, SEO research, and Paid ads insight.

With this, people are using SEO and are getting tons of benefits from the same. Therefore, if you are eager to know more about SEMrush, you can continue reading the article. 

Moz Marketing Tools

Secondly, the Moz tool has been in the internet industry for a much longer time than Moz. Yes, Moz was found back in the year 2004 where since then, the tool has offered amazing benefits to internet users.

At the start, Moz different offered much functionality to the users. But, if we talk about the current scenario, Moz has become one of the most popular SEO tools available for internet users. 

Speaking about the features of Moz, it resembles to SEMrush in much more ways. It’s a platform that offers different sorts of tools for different digital marketers, bloggers, and SEO experts. 

Yes, experts have benefited from the same and have been using Moz for years. Also, Moz offers an amazing keyword research interface where you can use the same to find some of the best keywords for your blog. 

Indeed, it’s one of the very best Keyword research tools available where you can pick certain keywords and rank right on the top-class page of Google. 

Also, the company even offers the stunning link explorer tool. With the help of Link Explorer, you can clearly see which links are pointing to your domain. Along with that, you can also analyze different backlinks and even create some of the very best backlinks for your blog. 

Further, it even offers certain other features such as page optimization, site auditing audit, and tons of other useful features. 

Therefore, with Moz, you can easily go ahead and look for different tools that can benefit for your website. Plus, the comparison between SEMrush vs Moz will be an interesting one. 

Useful Content: Ahref vs SEMrush: Who is the Winner? Comparative Analysis

Dashboard features


Well, when it comes to the interface of SEMrush, you don’t have to waste any time browsing through different sections. With SEMrush, all you can do is to enter the dashboard and you will see every sort of control as clear as possible. 

Plus, right from the dashboard, you can get a brilliant idea to use different tools for your website. 

Here, you can find different tools in the SEMrush interface ranging from keyword research, Site analysis, link analysis to display advertising. 

SEMrush Dashboard

Plus, there’s an upper panel in SEMrush that especially deals with figures. Further, you will see round traffic numbers for organic along with paid searches. 

After that, you can look below and find metrics for different keyword count along with corresponding costs. 

Speaking about the left upper panel, you can get different backlink figures where you can also do different backlink analysis. 

Here, the backlink analysis where you can see a different site that offers backlinks to your website. 

From this end, you can easily identify different backlinks to your website. Further, you can also analyze the competitor’s backlink and grab some of the best backlinks from the same. 

Moving ahead in this SEMrush vs Moz the left side of SEMrush comes with different sorts of charts. Here, different countries are displayed along with organic and paid searches. 

Further, the mid-panel features visuals for better interpretation where you can use every single metric. 

And, that’s not all with the SEMrush dashboard. There are different subsequent panels present that delivers additional information such as traffic, trending line, brand breakdown, competitive positioning, organic competitors research, and many more. 

Well, each of the above features is the best of all that can help you to rank your website on the first page of Google.

Get the SEMrush 7 day free trial from this special link. 

Which are two outstanding Semrush features?

Speaking about the two best SEMrush features, Page Authority and Domain Authority are two best ones. Yes, these two are good ones from Semrush where you can use those features to get good insights about your website


Moving ahead in this SEMrush vs Moz battle, Moz is not left far behind when it comes to the dashboard. 

Yes, Moz also features domain authority and Page authority as two of the best features. There are millions of digital marketers that make use of this feature where you can use the same too. 

Moz domain analysis

Further, Moz also offers an amazing extension that you can use on your system. With this, you will see DA and PA of your website right in the above section. Also, you can use the same method to see the DA and PA of your competitor’s website. 

Yes, this is one of the best and handy features offered by Moz. 

Going back towards Moz Dashboard, there are different sections present for top-performing, local and national keywords. 

On top of that, the Total Visits section is my favorite part of Moz. Yes, it displays the comparative graph that shows different sorts of traffic sources. 

Apart from that, it also offers traffic tracking, hits and you will be able to see the organic results. 

Plus, you can also see social visits, referring visits, direct visits, and other sorts of things.


Well, coming at the end section of the Dashboard battle between SEMrush vs Moz, the SEMrush dashboard offers valuable and rich insights. Yes, they have got everything organized right on the first page for their users. 

Plus, you will find no issue in browsing through SEMrush where you can easily track keywords, do link building, and many more things. 

However, Moz isn’t left far behind where it also delivers good insights through the dashboard. Still, the issue I found with Moz dashboard is that it;’ a bit complex to use. 

Surely, in the dashboard section, SEMrush wins the race hands down. It comes with a simple to use interface and offers insights in the most valuable way. 

Competitor and Site Analysis


Although a platform like SEMrush has got every single thing combined, its mainly used for different sorts of SEO Analytical features. 

For instance, you will notice that it’s SEO Analytics feature is placed at the right of the Dashboard tab. 

So, what does SEMrush offers?

Well, first of all, we will talk about the Organic research section. In this case, you will get to know almost everything about organic keywords with this feature. 

Yes, you will know the keyword difficulty where you can also track organic keywords on which your competitor is ranking for. 

semrush free trial

Plus, when you will tap on the position subsection, here you can easily get access to each of the search engine metrics. With this, you can determine different organic keyword positions and work the best to position your keyword on the top Google rankings. 

Also, you must understand that you can even organize different information and even use different keyword filters. 

Eventually, you can tweak the keywords as per your liking and export competitors keyword in an excel format too. 

Sounds good right? Going ahead in this SEMrush vs Moz battle, SEMrush goes a bit ahead and analyses competitors’ website ranking with the same sort of keywords. 

Yes, this is one of the most powerful features from SEMrush where you can see organic keyword on which your competitors are ranking. 

Going ahead in SEMrush vs Moz, with this, the higher the number of keywords you share with your competitors, greater will be your website authority. 

Also, SEMrush features the amazing Google product listing ads. With this, you can uncover some of the best keywords from Google ads itself. 

Apart from keywords, SEMrush has invested a lot of their skills in the tracking of competitor’s traffic. Plus, with the help of the Traffic analytics tool, you can be sure about your visitor’s location, devices, and many more things. 

With this, you can easily keep a track on the paid along with free traffic from competitors and your website. 

Eventually, you can keep exploring the features from SEMrush and they will keep popping one after another. 

Yes, both the features from SEMrush are bang on point and it has benefited tons of people along the way. 

Useful Content:


When we cross over to the opposite side, you can almost tell right off the bat that Moz is not any pushover. It steps up to the challenge and counters SEMrush with numerous functions for assessing your site plus its competition.

One of the foremost crucial metrics here is Search Visibility. It just about sums up data about your organic rankings across all of your primary keywords, then it awards a percentage score. Consequently, you can be ready to tell how well your SEO strategy is doing before you proceed to the specifics.

Moz Keyword research analysis
Well, right below the Dashboard tab is that the Rankings option, which is loaded with all the important SERP details. The primary thing you can see maybe a brief report summary that helps you swiftly digest the most insights.

Apart from the Search Visibility score, it basically shows the number of featured snippets for tracked keywords, the number of keyword rankings that have moved up and down their respective SERPs, plus a summary of the keyword ranking positions.

Now, below all that’s the Rankings Chart. this is often a visible graph that essentially overlays your organic traffic analytics over the keyword ranking data. 

You can identify the number of keywords your site has been ranking on, plus their corresponding SERP positions.

The good thing here is that everything is laid out visually. you can track how your organic traffic has progressed over time through a line graph, while keyword ranking is displayed in bars. 

It’s also possible to filter the keywords to assess various keyword ranking ranges individually.

Going ahead in SEMrush vs Moz, if you’d wish to analyze each keyword, simply scroll down past the graph to land on the Tracked Keywords Overview section. 

It features all of your tracked keywords, then proceeds to offer info about their respective ranks, monthly volume, the situation of focus, and URL.

While Moz can follow abreast of both national and native ranking, it with great care happens that it also handles multiple search engines. you can view ranking metrics for your keywords on up to four search engines.

Speaking of which, Moz also allows you to assess keyword ranking fluctuations between desktop and mobile program versions. 

Comparing them is as simple as accessing the Engines tab positioned right next to the Rankings tab.

And as you continue scrolling around, another prominent tab you can notice is one labeled Competition. 

This is often where you attend determining how your site stacks up against its competitors. Aside from the keywords, you can be ready to view whether their tracking is national or local, your ranking positions, plus your competitors’ ranking.


SEMrush and Moz are quite dependable when it involves site analytics. The can track numerous keywords across various search engines, and then generate critical insights about their respective ranks. 

They also follow abreast of the resultant clicks to assist you determine your organic traffic numbers.

Apart from that, both tools accompany robust competitor intelligence capabilities. You can identify your main rivals from the amount of common keywords, and then proceed to stay tabs on their performance over the end of the day.

Although Moz is considerably accurate, it’s SEMrush that wins this round. it’s supplemented its organic analytics with details about paid campaigns and videos. 

You can even identify keywords that your competitors are using on Adwords, AdSense, then forth.

Keyword Research and Content Optimization


In addition to Domain Analytics, SEMrush also comes with a Keyword Analytics tab. this is often where you attend research the foremost appropriate keywords to feature on your website.

From my experience, I’d say the foremost powerful keyword tool here is what SEMrush calls its Keyword Magic Tool

It combines multiple relevant analytics to assist you to brainstorm high-performing keywords from your seed keyword, including relevant long-tail keywords to feature to your keyword list.

Semrush Keyword research analysis

The results are subsequently displayed supported keyword factors like search volume, SERP features, CPC, density, then forth. 

You can even filter everything by specifying these parameters additionally to word count, excluded keywords, and included keywords.

You can be ready to view all the Keyword Difficulty values right from the Keyword Magic Tool. 

Otherwise, you can cash in of the separate Keyword Difficulty tool to directly establish the score for a selected word or phrase. 

To know more about SEMrush, you can go through SEMrush review article where you will see deep review analysis and will also help you to take decision. 

That said, another powerful tool you can find on SEMrush is that the Keyword Overview. By running a keyword through it, you get to seek out its trend on search engines, CPC distribution, organic search volume, paid search competitiveness, related keywords, phrase match keywords, and ad history.

Going ahead in SEMrush vs Moz, such information is sort of handy when you’re trying to find the simplest LSI keywords to optimize the content on your site.

As you’re employed thereon, you can complement your efforts by leveraging SEMrush’s SEO Content Template. And it’s pretty straightforward. 

Just specify your seed keyword, and therefore the system will immediately come up with an appropriate SEO structure to adopt in your article.


Moz is additionally a formidable keyword research tool. And a bit like SEMrush offers a magic tool, Moz comes with its own Keyword Explorer. 

It generates keyword suggestions from the seed word supported metrics like monthly search volume, difficulty, organic CTR, and priority.

Now, I bet you can guess what volume means. It simply refers to the number of monthly searches conducted on a selected keyword. Thankfully, Moz’s analysis features a 90-95% accuracy rate.

That parameter, alongside the keyword difficulty value, applies to both SEMrush and Moz. And yes, the problem score here still reflects a keyword’s overall competitiveness.

The Organic CTR metric, however, is seemingly unique to Moz. It analyzes various keywords that supported the share of organic clicks from the SERPs.

But what does that mean?

Well, if you haven’t noticed already, Google doesn’t use a continuing format for its search results. While some are displayed with numerous distractions like ads, others accompany a much cleaner SERP display. 

More about Moz

Consequently, the latter typically attracts higher organic CTR compared to the previous.

Now, Moz cumulatively assesses that alongside the 2 other metrics to award a Priority Score for every keyword. Therefore, the upper the score, the higher you stand to rank once you adopt a selected keyword.

If you’ve got a tough time organizing the keyword suggestions, you can be pleased that Moz provides a strong array of filters. 

You can set it to factor “a mixture of sources”, “only include keywords with all query items”, “broadly related topics”, “closely related topics”, etc. you can also create your own score system to map out the results.

After you’ve done your research, you can group your chosen suggestions by creating a replacement list, or adding them to an existing one. 

This is often particularly critical once you got to run multiple campaigns that will be tracked separately.

Further, talking about different campaigns, you are free to search for the On-Page Grader. This is a much useful tool whenever it comes to optimizing the website’s content. 

On top of that, you can even run the URL in order to get the page optimization report. This includes 27 divergent factors where you can then determine what are the possible causes of hurting your website SEO. 

Going ahead in SEMrush vs Moz, Based on the site auditing report, you will then get a clearer idea of the possible SEO related issues. 

Thereafter, you can simply find some of the best ways to improve the overall quality of your website. 

Here, you can potentially make use of some better techniques to enhance the overall reach of your website SEO.


Both SEMrush and Moz provide powerful keyword research features. While SEMrush comes with the dynamic Keyword Magic tool, Moz facilitates extensive research through its Keyword Explorer. 

Each of them is capable of generating a solid list of keyword suggestions, complete with relevant metrics like search volume and general keyword difficulty. It’s also possible to filter the results by such parameters.

Although each has its own distinct methodology, we will also agree that SEMrush and Moz have effective content optimization features.

Conclusion: SEMrush vs Moz

We have come right at the ending phase of the article where you must have got a complete SEMrush vs Moz.

Indeed, both the tools are good in their own form where you can simply go ahead and choose any of them, as per your requirements. 

In some parameters, SEMrush is better while in some Moz does quite an amazing job. Hence, at the point in time, it all depends on your personal choices. 

Well, you can gradually decide whether you want to go for SEMrush with an easy interface. Or, you are willing to choose Moz, learn about that tool, and start doing your work. 

Either way, you can easily choose any of the above tools, learn the same, and take your website to climb the top Google rankings.

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