How to Get More Email Subscribers: Best Techniques [2021 Updated]

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Email marketing is something that requires skill and if you can perform email marketing properly, then things can get better for you. Performing email marketing is a longer task and gathering subscribers is another skill altogether. Yes, things may look nice and simple to you from the far end. But, the same isn’t the case, every single time. In these scenarios, we have got you with a complete article to get more email subscribers.

We have seen people struggle with the building of email subscribers and keeping such things into consideration, let’s go ahead and unveil some of the better and proven ways to get more email subscribers.

Get More Email Subscribers: Top Ways

get more email subscribers

I along with my team have done an immense series of research and have got you better ways to get more email subscribers.

Deliver More Incentives

As per one DMA report, it clearly shows that around 60% of the users sign up for email newsletters for receiving sales along with offers.

Therefore, keeping the above things into consideration, given below are signup incentives that can attract the users:

Sign up and get rewards

Indeed, this is one of those techniques that has delivered good results, every single time. In such a scenario, you can let the users sign up and get amazing rewards in return. With this, users can get some of the better rewards, each time.

Be a Likeable Brand

The brand name is something that has to be on the top level that every business owner has to look at. In such a case, if you are a brand that is loved by most of the users, then you can easily get people to sign up for your content, in a better way.

Additionally, you can even deliver incentives as a good brand to your audiences. By offering different incentives, you can let your users know that you deeply care about them.

Also, if you are a brand that cares for its subscribers, then you can give them quality support, every time.

With such things in place, you can deliver valuable support and grab some of the better list of subscribers, every single time.

Use Data Capture Form instead of Signup Page

First of all, any link to the signup page means clicking right away from the main website. Plus, users will have to input their personal information, and then they can confirm the overall form.

Also, it’s your work and duty to make it possible to capture data with all the accurate information.

Run contest, sweepstakes or Giveaway

Keeping contests, giveaways and sweepstakes is one of the better ways you can use to attract new subscribers. Indeed, this is one of the oldest techniques that can help you build a much trustworthy and royal database.

Among these processes, it may take time for you to process and deliver each of the gifts to your subscribers. But, as and when you will go ahead, then you can easily deliver giveaways and build your subscriber base, to the best possible extents.

Add Newsletter signup option to the Comment Box

Email Marketing Tips

Going ahead to get more email subscribers, you got to add the newsletter signup option straight to the comment box. Here, if you are willing to add a comment, you can do the same in the simplest way.

Since they are already adding up their email, you can add up a signup option straight to the comment box. With such things in place, you can easily add a comment box, without any sort of an issue.

Also, there can be times when you may find that the users are willing to enter their email addresses.

Here, you can sense this thing as a great opportunity and add a newsletter signup option to the comment box, straight away.

With each thing in place, you can easily add up the newsletter signup in the best possible way.

Consider the Signup Form Placement

Indeed, there are tons of the main spots which many of the marketers choose for placing the newsletter signup forms. While most of the options can work, optimal signup placements can vary depending upon the website design, audience, and industry.

These are recommended spots to place the newsletter. In such a scenario, you can perform A/B test, look for placements and see which of the thing works the best for you:

  • Top of Sidebar
  • Top Header
  • After Post
  • Pop-Up Box
  • Footer

Additionally, you can even go ahead and try for the multiple newsletter signup options from the word GO. Yes, all you can do is to try and avoid spammy kinds of stuff.

Affiliate Advertising

Now, if you are someone who knows the value of just one subscriber, then affiliate advertising is among the better options. This is among those good options that can help you increase the subscriber base, the best ever way.

Plus, in this case, you will pay an affiliate amount along with a set amount each time you will get someone to sign up for your newsletter.

Basically, this will be an ad for your newsletter on another person’s website.

The basic goal here is to make sure that you are paying the affiliate a lesser amount than the new subscriber. This thing will require that you have got a basic understanding of cost per lead along with the value of a newer lead for the business.

Read More: Getresponse vs Mailchimp: Which One is Better Tool? [2021 Updated]

Offer multi-part email educational course

One of the better incentives to get more website visitors to sign up for email newsletters is the promotion of an email marketing course. Indeed, offering a multi-part email educational course can be one of the better options to get more email subscribers.

This is among those brilliant techniques that you can use and perform email marketing to the best possible extents.

Yes, there can be times when this technique can be harder for you. However, once you will use your mind, then you will understand that it delivers a multi-part email educational course.

Give a true Sneak Peek

Yes, you can even offer part of the resources for free of cost. In these cases, whenever any user will sign up, you can offer them a peek of the courses they are willing to join.

By giving your users a sneak peek, you can let them know the benefits, and then they can get a sneak peek on each of those courses and products.

Plus, these types of things can easily generate a good level of curiosity. With that thing in mind, you have got all the power to offer a sneak peek at those things.

Consider social proof

find social media job

Once you’ve got an honest number of subscribers, consider including social proof by indicating what percentage of email subscribers you’ve already obtained. confirm you test this though, as some actually found this to decrease subscriptions.

Add signup options to your social media accounts

Some social media sites make it easy to feature a newsletter signup option on your social network page. Facebook has numerous third-party apps that permit you to add custom tab options, like email signup!

Not all sites make it very easy though. If you’ve got the space, try adding a newsletter signup link in your social media about section, additionally to your regular website link.

Post offers on Facebook that needs email signup to get

Put up an email signup gate that needs users to hitch your newsletter before obtaining offers. Then promote the offer on Facebook. If you’re providing something valuable, many users will gladly give their email address in exchange for a resource.

Instant offer for first-time subscribers

Try offering a moment incentive for becoming a newsletter subscriber. If you’re doing email marketing for an eCommerce site, you would possibly offer a 20% off discount voucher.

Host webinars

Use your webinar signup form to gather email addresses before viewers attend the recommendation.

Bonus benefit: hosting a webinar gets your name out there and shows that you simply are a knowledge powerhouse to be reckoned with and admired. Who wouldn’t want to check-in for your newsletter?

  • Place your newsletter signup after your blog posts
  • Maybe not everyone, but the great ones a minimum of
  • Add newsletter pop-ups to the website

Good strategy, but make it quick to read, just (ideally) one form field posing for an email address, and a big, easy-to-click X to shut out the box for those that refuse.

Take advantage of your email signature

Link to your newsletter signup page in your email signature (and have co-workers do the same).

Host exclusive giveaways for email subscribers

Host giveaways for email subscribers, but confirm to post about the giveaway on your blog and social sites in order that everyone knows about the giveaway. they’ll check-in as a subscriber in order that they will take part on the fun!

Add an email signup choice to your checkout page

If you’re e-commerce, add an “opt-in for our newsletter” checkbox in your checkout page. Don’t forget to remind them about the coupons they’ll get which they will use on their next order.

Here are some great calls to action examples for email signups.

Read More: Email Marketing Checklist: TOP 5 Working Marketing Checklist [2021]

Always consider visitor intent

When placing your newsletter subscriber forms, always believe the mindset of the user at that moment within your site’s page structure.

Your copy should vary counting on where your signup link or form is placed. For example:

In e-commerce checkout: Opt-in for our newsletter to urge coupons, special discounts, and therefore the latest fashion news delivered straight to your inbox.

In a blog post: Did you wish this post? check-in and we’ll send you more awesome posts like this every fortnight.

Remember, matching intent is everything. Always take a step back from the small print and consider the larger scope.

Try a floating signup form

Email Marketing Tips

Some sites implement a floating newsletter signup form that follows the user as they scroll down your page. this will be discrete or tacky counting on how you set about it – confirm it doesn’t interfere an excessive amount of with the users’ experience.

Give your newsletter an attractive name

Just calling it “the newsletter” can get stale. Instead, try something a touch more snappy like:

  • InsiderBeat
  • StyleMail
  • MarketingMavericks

Or inspect these 75+ creative newsletter names.

  • Try using the word “free”

While it’s already expected that an email newsletter are going to be free, the word itself are often quite alluring. Try adding the word “free” to your signup copy and see how it affects signups.

  • Be upfront about email frequency

Users get hives at the thought of getting their inbox flooded with spam. Setting a good precedent about how often you’ll be emailing them will help alleviate those fears. think about using the words weekly, bi-weekly, monthly, or maybe “periodically.”

  • Purchasing or renting emails

It is an option, but not an incredible one. Those leads aren’t qualified and will cause you to come off as spammy, damaging your reputation. They also won’t likely be subscribers for very long. Confused users getting emails from a business they need no experience with will quickly unsubscribe from the list.

  • If you tell me to check another time

Well, guess what you? I’m gonna. A/B testing your check-in forms is perhaps the foremost powerful thing you’ll do to extend email signups.

Test button color, placement, copy, punctuation, style, etc. Go all Frankenstein thereon thing.

Final Word of Mouth: How to Get More Email Subscribers

Wrapping up the article, given above are the best ways to get more email subscribers. Indeed, from your end, you can try out the best ways to get more email subscribers, every single time.

Additionally, there can be times when you may not be able to gather a large number of email subscribers.

In these cases, you can try out the above techniques in a precise way. Yes, you can even achieve better heights with the above techniques if you can use them, the better way around.

Overall, things become perfect from trial and error where you can perform each of the above techniques.

Once you will start with the above methods, it can take time for you to do the entire thing. However, once you are done with everything, then you can gradually proceed ahead and discover ways to get more email subscribers, the class way.      

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