In a digital space where each of the email marketing platforms is trying their best to outwork their competition, Getresponse and Mailchimp are coming up as better email marketing companies. Each of the platforms has got their USP for which users are using each of the platforms on an extensive rate. Hence, in this article, you will get a comparison of Getresponse vs Mailchimp right from the basics to advanced.
So, without wasting even a single second, come along as we will unwrap a complete Getresponse vs Mailchimp comparison.
Getresponse vs Mailchimp: A Complete Comparison review
First of all, if we speak about Getresponse, it’s a polish based company that has offered some of the best email marketing features. The platform’s focus has always been easy where they offer niche-based email marketing features at much affordable pricing.
On the other hand, there is the Mailchimp platform is one of the better services that you can use for email marketing.
This is among the better ways to perform email marketing as it comes with tremendous level features.
Given below are different rounds of competition that can help you select a better email marketing platform:
Round 1: Ease of Use
This is a close one when it comes to usability on each of the platforms. Both Getresponse and Mailchimp delivers better usability due to their clean and precise usability structures.
However, both of them come with some sort of loopholes that can be neglected, without issues.
Both of the platforms come with a drag and drop builder and there are far fewer complications, in each of them.
However, if we were to choose one of the better in ease of use, it has to be the Mailchimp platform. It’s slightly easier to use when we compare it with the Getresponse platform.
Round 2: Template Flexibility & Design
Starting up with Getresponse vs Mailchimp, Getresponce offers a lot more choice whenever it comes to templates. Yes, the platform offers the majority of responsive templates that you can choose without any sort of issues.
Some of the designs can be a little outdated but the majority of the designs are really good. However, we found a couple of issues with flexibility whenever we added columns. But, the same wasn’t a deal-breaker as each of the other things was really good.
On the other hand, if we speak about Mailchimp email templates, they were more modern looking and even delivered better choices.
Additionally, Mailchimp even offers some of the better drag and drop builder templates that you can use to your advantage.
With the same, I can say that Mailchimp is the winner of this round, hands down, in any case.
Round 3: Automation
Moving ahead in Getresponse vs Mailchimp, Automation is something that is the future of any email marketing campaign. If you can learn to put things on automation, then things can get better, without issues.
First of all, Mailchimp comes with a few triggers which can help you in plenty of ways. You can add different triggers at divergent points that can help you define your email campaign.
Here, you can add different triggers at various intervals that can help you to perform automation, in the best possible way.
On the other hand, if we speak about Getresponse, it even delivers similar types of options. Here, you get an additional workflow view, lead score view, and tons of more things.
Now, though both the platforms offer adequate pair of visualization/ automation, I find Getresponse to be a lot more responsive and better.
Round 4: List Management
Going forward in Getresponse vs Mailchimp review, List management is something that an essential one in every case. Being able to easily move your subscribers is something that holds the most importance.
First of all, Mailchimp does things fine when it comes to basic segmentation methods. It allows combining several negative and positive conditions that result in much better list management.
Moving ahead in Getresponse vs Mailchimp, Get response delivers management of complex lists. Here, you can copy contacts to another campaign or move them entirely, without any issues.
Hence, with Getresponse, you are getting an edge over Mailchimp which makes it one of the better list management tools.
With this, Getresponse is a clear winner, without issues.
Round 5: Analytics
Both the services deliver almost every single analytic work but there has to be some difference between the two.
Both the platforms offer:
- Which users opened or clicked
- Subscriber email clients used
- Ecommerce tracking data
- Geo-based tracking where the subscribers are based
Starting with the first platform, Mailchimp has got social media reporting that can benefit you over Getresponse in most of the ways. Still, it’s on the dull-looking side but it offers better analytics than you can imagine.
Therefore, if you are someone who had to choose between Getresponse vs Mailchimp in terms of analytics, Mailchimp will come on top, without a hint.
Round 6: Languages
Being accessible in several languages is something that most of email marketing platforms must be able to do.
Hence, in a battle between Getresponse vs Mailchimp, the Mailchimp platform offers limited language support. Yes, they don’t deliver support in multi-languages and you will have only a handful of options to choose from.
On the other hand, Getresponse delivers support in multiple languages. Here, you can access Getresponse in Spanish, English, and tons of more languages.
With this, people of any region can access Getresponse and use the same in their own preferred language, without issues.
Round 7: Spam & Design Testing
There are some email services that deliver testing of different campaigns before launching each of them.
Yes, testing is one of the most integral parts for any user where if you can test, the better way, then that email marketing platform can be a better one for you.
First of all, Mailchimp delivers design testing each from a third-party service at an extra cost. Unless you sign up for their premium plans, you will have to pay for the third-party testing service you are using.
On the other hand, with Getresponse, the platform scores full points in the current round. Here, the platform offers services within their regular plans. In such a case, different design/inbox testing is offered where it delivers a view on how the email is offered.
Hence, from the two, GetResponse is the one that takes lead, without a doubt. It offers service free of cost and you can perform testing to the best possible extents.
Round 8: Registration Forms
Indeed, in Getresponse vs Mailchimp, Registration forms are something that’s most useful in every single scenario. If any service isn’t offering registration forms, then it isn’t considered as a proper and complete email marketing service.
Now, both Mailchimp and GetResponse offer brilliant registration forms, without a doubt. Here, you can get a good variety of options from both ends where the format will be different of the two.
Starting up with Mailchimp, it offers a pretty nice, clean, and better section that allows in creating regular and brilliant pop-up forms.
Also, it can be tricky to find registration forms here but it delivers quality services, each of the time.
On the other hand, GetResponse offers a useful set of forms along with the different types of templates. Plus, it’s a lot easier to find those templates like exit pop ups and many more.
Additionally, you can integrate those templates within services that’s a good thing offered by GetResponse.
Hence, due to the higher number of templates along with extra app options, GetResponse is the best one, without issues.
Round 9: Customer Support
For any email marketing brand, if they have any will to reach to new heights, impeccable customer support is something that’s most essential.
If a brand is delivering better customer support, then things can become much easier for them.
Beginning with GetResponse, it’s harder to navigate its different sections where opening the support stuff is a harder thing.
While both the services offer email along with live chat options which is another better thing.
Even then, their services can be a bit slower when we compare with GetResponse.
Hence, GetRsponse offered friendly and faster support on both mediums. This makes it a winner in the customer support section, without a doubt.
Round 10: Extras
Beginning with Mailchimp, it delivers a larger number of integrations where you will get over 800 integrations, right out of the box.
On the other hand, GetResponse offers some real good integrations which cannot really match integrations offered by Mailchimp.
However, GetResponse does hit hard at Mailchimp with different extras that you can use to your advantage.
Here, only GetResponse is one of those services that offer the creation of A/B test along with landing pages.
Additionally, GetResponse does offer webinar hosting features that you will not find with Mailchimp in any case.
With this, keeping each of the things into consideration, GetResponse is a clear winner in this scenario. Depending on your business, GetResponse is a clear winner in this case, without any issues.
Round 11: Deliverability
This one is quite an essential one where deliverability is something that’s an integral part in email marketing. If any email marketing service provider offers good deliverability, then things can get much better in such a scenario.
Hence, coming straight to the conclusion here, Mailchimp offers much better deliverability than GetResponse. Based upon the average scores, Mailchimp clearly leads the pack compared to the Getresponse platform.
With this, if you are searching for better deliverability, then Mailchimp is the one that’s simply one of the better ones.
Round 12: Pricing
Coming down to pricing, it differs from platform to platform where you can choose between any of the better email marketing platforms.
First of all, Mailchimp delivers a free plan where the limit is for 2,000 subscribers along with 10,000 emails for a month.
Now, the free plan from Mailchimp doesn’t offer any of the advanced-level features. For the advanced-level features, you will have to purchase the Pro plan of Mailchimp. Still, the plans of Mailchimp start from an affordable rate and there is no need to worry in this scenario.
On the other hand, Getresponse doesn’t have this thing available and even the pricing from them starts from $15 for a month. Here, you can only accumulate 1,000 subscribers since it’s a free trial.
Plus, if you want to get more list of subscribers, you will have to purchase the higher-order plans from them.
The moment you get into higher subscriber numbers, the pricing of Mailchimp surpasses the Getresponse pricing.
With this, you can first check out the pricing of both email marketing platforms. Once done, then you can choose any of the email marketing platforms as per your budget and convenience.
Wrapping Things Up: Getresponse vs Mailchimp
Coming at the ending phase of the article, complete Getresponse vs Mailchimp review is right here. In these scenarios, I have tried my best to offer you a complete comparison between the two email marketing companies. Here, you can evaluate between the two companies and see which ones are better one from them.
Yes, the fight is neck to neck and you got to spend a good amount of time for evaluating between the two platforms.
Here, if you can jot down your preferences, then things can get a lot better for you. Once you have a clear idea on what you want to achieve, then you can pick the best email marketing platform from the two.
After which, you can begin running your very own email marketing campaign and reap benefits, the best ever way.
Founder of twomillionways.com
MBA – London
I am here to share my ideas and experience on how to make real money.