Best Email Marketing Tools for Small Business: TOP 11 [2021 Updated]

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Indeed, we are in the year 2021 and still, email marketing has been the true king, every single time Every other time, marketing trends have evolved and the trends do come and go on a quick note. But, when it comes to email marketing, it hasn’t been the same case from any angle. Thankfully, if you are eager to perform email marketing, we have got you the best email marketing tools for small business.

Currently, there are tons of smaller businesses online or even offline that require email marketing. With proper email marketing, you have the power to grow your business and ultimately build your customer list.

Additionally, Email marketing does has the power to bring immense revenue to your business, within a shorter period

Hence, without wasting any time, let’s go ahead and unwrap some of the really good and best email marketing tools for small business.

Best email marketing tools for small business

After a series of immense research, I have got you some of the better email marketing tools that can help you in your small-scale business.

1. HubSpot Email Marketing

Best Email Marketing Tools for Small Business

Hubspot is a well-known email marketing platform that has always offered some of the best automation, every single time. Recently, the company launched its free email marketing tool. With the help of the new tool, it has got support for a smaller business that is a valuable thing.

Whether you are someone who needs to send different kickback emails from lead offers or willing to do something else, Hubspot can do these things for you.

Another better thing about Hubspot free tool is that it’s easier to use. While using the tool, you will find no sort of complications and every single thing is done, the better way.

Plus, the tool even comes with a quite handy drag-and-drop visual editor along with some usable templates.

With this, you can easily choose from among different templates and start building your email list.

The one thing that makes the Hubspot email marketing platform stand out is its native integration with different native Hubspot tools. Here, you can easily integrate with the tools such as free forever CRM and perform your work, the better way.

Plus, the moment you start an account, you will get access to each of the tools. Then, you can organize the list, manage and even track your email performances, as per your liking.

2. Sender

Best Email Marketing Tools for Small Business

Looking for another free and best email marketing tools for small business? The sender is the one that will grab your attention.

Yes, this tool offers tons of the best possible features that can help you perform email marketing, a better way.

Here, you can use Sender for creating newsletters without the need of any HTML coding language.

All you need here is to just choose a template, customize it with elements such as videos, images, text and much more.

Plus, you even have got the power to personalize the newsletters for every single recipient.

Additionally, Sender offers robust analytics that is the top class one. This feature helps you to track the listing of people who have opened the email or even clicked on the links.

Further, it even helps to build an accurate set of buyer profiles based on different subscriber actions.

With such things, you have got the power to optimize your current email strategy and make crafty email newsletters.

3. Sendinblue

Best Email Marketing Tools for Small Business

Speaking about the third and best email marketing tools for small business, Sendinblue is another excellent choice. It’s a marketing communication platform that features email marketing along with other value-added features.

Here, you will get customer relationship management along with landing page creation. Plus, with over 60 design templates, you have the power to create email newsletters as per your own liking.

Additionally, Sendinblue even offers email design functions that are responsive and you can preview the results before publishing.

Right after you design your email with Sendinblue, then you can make use of features such as A/B testing along with the segmented listing.

With this, you can effectively optimize your campaigns and target the most ideal audiences.

4. Omnisend


Omnisend has always been a go-to email marketing tool for smaller business that belong to the eCommerce industry.

Here, the tool effectively integrates all of the communication platforms in one single place. Plus, the free plan of Omnisend comes with one email but that is more than enough for supporting the email marketing efforts of medium and smaller-scale businesses.

Additionally, it even supports each of the email marketing efforts of medium and small-scale businesses.

Further, it allows automating the email delivery with the help of behavioral triggers. Also, you can time your communications on the basis of customer convenience, every single time.

Plus, you can even utilize the audience insights for sending more relevant and better email marketing messages.

Eventually, with Omnisend, you have the power to design some of the best email newsletters with the help of features such as a product picker. Here, you can select all of the products you like and that’s it.

You can even include different scratch cards, discount coupon codes, and even gift boxes for optimizing your email performance, even further.

5. SendPulse


If we speak about SendPulse, it advertises itself as a multi-channel marketing platform. But, it does come with an email marketing feature that is well above the rest.

The tool offers some of the very good professionally designed email templates that you can use and design using the drag and drop builder.

Plus, you can even customize the emails to be sent out strategically based on behavior, trigger and another type of variables.

Additionally, SendPulse does offer a subscriber rating feature that is an excellent one for subscribers.

Here, you can use this feature to analyze different open and another unread rates of subscribers. This thing can give you a clearer idea to send future emails.

Plus, you can even set different text fields that you can personalize and replace, as per your liking.

Here, you can personalize each of the emails as per date of birth, gender, job role, age and much more.

6. Benchmark Email

Benchmark Email

Benchmark Email is one of the best email marketing tools for small business. Here, you can make use of this tool for creating responsive design emails with much better looks. Regardless of the device, you are using, you can make use of the Benchmark email for creating better emails.

Further, to add images to your email, you can easily edit the images right on this platform.

Plus, with the help of an email editor, you can add different effects, stickers and text to send messages to different people.

Additionally, you even have the option to select from different pre-designed templates. This you can choose based on your industry.

Also, you even have the power to choose the HTM editor and build your very own emails from scratch.

With this dual feature, you can see each of your email designs that can simplify the entire email creation process.

7. Mailchimp


If you are thinking about the leaders in the email marketing industry, Mailchimp is the one. Yes, they have offered some of the best quality email marketing features that are being loved by almost every single person.

Further, you can even make use of email creation along with email scheduling for an effective email marketing campaign.

With Mailchimp, you will get smarter email marketing features that will offer you good audience insights. With that, you can effectively optimize the email marketing efforts, as per your liking.

Plus, designing emails on Mailchimp is a fairly simpler process. Here, you can use Content Manager where you can store each of the images along with files. Then, you can use those images along with files, as per your convenience.

Further, Mailchimp even helps you automate emails at a different point in your life. Therefore, with this, you can effortlessly send welcome emails, order confirmations, abandoned cart reminders and many more.

Hence, at this stage, you can make use of Mailchimp and send some of the very best emails to audiences, as per your liking.

8. MailerLite


Some of the really good features such as landing page builder and pop-up customizer make MailerLite stand out from the rest. This tool is among the very best free tools available in the market that offers better email marketing, every single time.

Additionally, this tool comes with some other better email marketing features such as drag and drop builder. Also, it comes with a valuable text editor along with a built-in photo editor for creating beautiful emails.

Plus, you can eventually create responsive-driven landing pages that can match different emails you send.

This thing will improve your chances of driving different sales and conversations.

Plus, you can even run multiple split tests on variations of your email to see which one works the very best.

Here, if you can use this method effectively, you can drive multiple clicks along with conversions, without issues.

Additionally, MailerLite also offers a comprehensive campaign report that offers stats such as unsubscribe rates, click rate, open rate, and many more.

Altogether, it’s one of the better tools available in the market and if you can use Mailerlite effectively, you will have no issue running automated emails, at any point in time.

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9. Mailjet


If you are looking for initiative and one of the best email marketing tools for small business, Mailjet can be the true one for you.

Yes, Mailjet comes with some of the better email marketing features that offer customizable and pre-designed email templates.

Plus, you can create responsive emails as per your liking to impress your recipients and improve your chances of sales and conversions.

Additionally, if you are someone who works with a team, then you will love the real-time collaboration feature of this platform.

This allows you seamless collaboration with your team and you can effectively run your email campaigns.

Altogether, this thing will help you integrate the platform into CRM and manage the mailing list with the help of the dashboard.

With such things in place, if you can use Mailjet to some good extent, you can build a quality email list and perform email automation, as per your likings.

10. Moosend


Struggling to find one of the best email marketing tools for small businesses, Moosend is the one that’s a quality tool.

With the help of Moosend, you can easily automate different email marketing campaigns and behaviors, as per your liking. Additionally, the tool even helps you to design tons of email marketing campaigns, as per your liking and preferences.

Here, you can make campaigns based on your subscriber activities and information.

You can even make use of the advanced level segmentation feature that can send high and accurate emails to every recipient.

This will gradually improve the opening rate, ROI along with Click-through rate.

Additionally, the tool even offers a detailed campaign performance report. With the help of a report, you can easily optimize the campaigns, as per demands. Plus, you can also integrate it with your best-loved apps to pass vital information across tools.

Also, this is among the top class tools that don’t include any logo in their emails of any kind.

Therefore, if you can use Moosend to the fullest potential, you can grow your subscriber list and revenue, to some exponential heights.

11. EmailOctopus


If you are searching for a simpler email marketing tool, EmailOctopus is the one that can help you tons.

The tool runs on Amazon SES infrastructure which is a brilliant one for people who are eager to use a professional email marketing tool.

Now, the free plan doesn’t come with all of the features but there are some quality ones in the list.

With the help of EmailOctopus, you can send an unlimited series of emails as you like. With this thing, it becomes one of the finest and perfect email marketing options, in the online market.

Also, even if you have just started your smaller business and willing to expand it further, you can easily make use of EmailOctopus and perform email marketing, your way.

Plus, it integrates other apps such as MailOptin, WordPress, and Zapier so that you can perform email marketing, in a lot better way.

With this, you can start off with the EmailOctopus free marketing tool. As and when you are done with that, you can browse the paid options.

Now, with the paid email marketing options, you are bound to get quality features that can help you elevate your overall subscriber list, to some real good extents.

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Final Word of Mouth: Best email marketing tools for small business

Some of the very best email marketing tools for small business are all above. Yes, there are plenty of smaller business that are looking to scale their business online. And, with the help of the above tools, your work can be much easier now.

Right now, I have tried my best to offer you some really good email marketing tools. With this, you can first go ahead with the free version of email marketing tools and try each of them.

Then, you can make your choice and go ahead with the paid options that will come up with some better value-added features.

With this, you can take your time and look at different preferences of email marketing tools.

Also, it might take you a good amount of time to search for that one email marketing tool that can deliver value to you.

Still, I have done my best and offered the best email marketing tools for small business that are in business, right now.

Once you find the better ones, then you can use those tools and grow your email list along with revenue, to some good extent.

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