ActiveCampaign Review 2021: The Best Email Marketing Tool? [Latest]

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If you are searching for a popular and useful email automation tool, ActiveCampaign is one of the better ones. Right in this ActiveCampaign review, you will get to know each of the things related to ActiveCampaign tool.

Plus, the tool brings some of the best and value-added features that help you use the tool, in a lot better way. Therefore, at this stage, you don’t have to do much.

All you can is to simply go ahead and unwrap an exclusive ActiveCampaign review for 2021.

ActiveCampaign Review 2021: Important Features

ActiveCampaign Review

Starting off with the ActiveCampaign review, we will talk about its features. Well, you might be wondering what is the actual definition of ActiveCampaign, right?

ActiveCampaign is an email marketing tool that comes with the sales CRM. But, the tool offers tons of more functionalities as soon as you log in to this tool.

Also, you will see different functions in the dashboard for which you will be totally surprised.

Feature List

Well, given below are some of the most notable features offered by the ActiveCampaign:

Send email newsletters

Yes, the ActiveCampaign email marketing tool comes with professional templates. Also, it even offers the drag & drop builder which you can use and build brilliant templates.

Develop Automated Campaigns

The real strength of the ActiveCampaign is the making use of marketing automation builder. Also, it’s easier to put different automated campaigns. Plus, you can build different automation beginning with templates & then truly making it your own.

Closing the Sales with ActiveCampaign CRM

Here, you can easily make use of the deals for automating sales and even remove manual work.

In closing deals and sales, you can make use of the ActiveCampaign CRM, without an issue.

Getting More Leads

Yes, with the help of the ActiveCampaign landing page, you have the chance to generate as much leads as possible. This will help you to convert leads into customers and help you make massive revenue, from each of those leads.

Add a chat option to your Website

Indeed, if you can just go ahead and add the chat option, things can get much better for your website. The ActiveCampaign brings an amazing chat option that can create a better experience in the overall scenario for each of the visitors.

Also, ActiveCampaign is among those rare tools which bring different types of functionality. Further, there’s a lot more to ActiveCampaign and you can browse each of those features.

ActiveCampaign Review: Pricing

ActiveCampaign Review

Going ahead in ActiveCampaign review, the pricing section is something each of the users must look at.

Get ActiveCampaign

Now, the starter plan of  ActiveCampaign begins at the price of just $9 for each month. This is something extraordinary where the pricing is kept at minimal extents.

Also, if you will choose the higher priced plans, like ActiveCampaign CRM, lead scoring, and landing pages, you will have tons of benefits from the same

Additionally, the tool does offer a massive 14 days free trial for the users. With the help of a free trial, you can simply test the ActiveCampaign different plans and features.

Once you have done that, then you can decide whether you have to purchase the ActiveCampaign tool or not.

Also, the ActiveCampaign even offers a good discount of around 25% on their yearly plans. This is good news for each of those people who like to use the tool for a longer period of time.

A Glance at the ActiveCampaign Email Marketing

ActiveCampaign Review

Now, going ahead in ActiveCampaign review, you must also take a look at the ActiveCampaign email marketing tool.

Now, the email marketing can be individual emails and you can choose from among six different campaigns as follows:

  • Standard
  • RSS Triggered
  • Automated
  • Data Based
  • Autoresponder
  • Split Testing

After you have the type of email you want to create, then you can select on the right contacts for that particular email. Here, you can select the email list right in your account.

Further, you can even create the event tracking that can create another layer of targeting which you can use for individual campaigns.

In this case, you have the power to choose your type of templates. As and when you choose among different templates, then you can decide which one will be a better one for you.

For example, if you are willing to send emails straight to a specific responder, you are free to do that too.

It’s a straightforward approach with the ActiveCampaign and you will not face plenty of the issues.

Email Templates: ActiveCampaign

Email Templates

Now, in the email creation wizard, you have the power and the chance to choose from different templates. Yes, each of the templates are labeled on the basis of the use case and they do look professional.

Also, when crafting your email, you can make use of the drag and drop functionality of this email tool. This you can use for the content blocks where you must note that this is not the slickest editor.

Here, you have the power and the chance to change almost every single thing. Right from the fonts, line height, background colors, height, padding to more, you can change almost everything.

Personally, I make use of simple emails because they look a lot more professional. Additionally, you can even save the email templates and reuse the same, as per your liking.

Also, one of the unique features within the email builder is the use of conditional blocks. Here, you can add different tags to your subscribers on the basis of their profile or even actions.

Plus, you can make use of the tags for showing or hiding off the content within the email. This you can do by making things conditional, in one way or the other.

Additionally, you can even make use of the quizzes for segmenting people into lists. Then, you can add tags as per your convenience and preferences.

Then, you can easily show the right conditional blocks and match to a specific condition.

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ActiveCampaign Marketing Automation

ActiveCampaign Marketing automation

Well, marketing automation has been the best of all reason for which I have been using the ActiveCampaign tool.

Each of the ActiveCampaign email marketing tools delivers quality functions and features you will love to the core.

Also, ActiveCampaign offers three screens to interact that are as follows:

  1. Main Screen that is called the automations. This is the screen where you can see each of your automations in one place. Here, you have the power to list and create each of those new automations, as per your liking.
  2. Secondly, the manage screen helps to view, edit and even delete all of the messages that are associated with the automated campaign
  3. Lastly, there comes the final screen that is known as automation map. It gives an overview of how every single automation interacts with the other ones.

Here, whenever you start creating new automation, you are free to begin from scratch. Or else, you can choose among dozens of the ActiveCampaign automation templates which are designed for a specific type of things that are as follows:

  • Interest Target Follow Up based on the site-tracking
  • Welcome Campaign people get the moment they sign up
  • Abandoned Cart Follow up right from your e-commerce system tracking

Additionally, speaking about the automation builder, you have the option and chance to customize things in a lot of ways.

For example, you can bring and include different conditions to the automation models. With this, you can be sure that each of the automation flows into a single one.

What to do when setting up automation?

Now, when you are setting up an automation, you have the chance to add emails or even conditions by clicking on the “+” icon.

After which, a menu will open up that divides the options on the basis of sending an email. Also, you will get an option to customize the emails on the basis of split automation, end automation, goals, and tons of more things.

ActiveCampaign Review: CRM

ActiveCampaign CRM

Moving ahead in ActiveCampaign review, the CRM of ActiveCampaign is among the other useful features.

With the help of CRM, you can make new contacts, deals right on the basis of specific marketing needs. This you can do by submitting a contact form or even by having a high lead score.

Get ActiveCampaign

ActiveCampaign Lead Scoring

This is another one of the most useful features when it comes to marketing automation. Here, you have the option to apply cores either manually or automatically.

Plus, you can even find out who are the best prospects and from there, machine learning will calculate the winning probability.

For example, you have the option to set up the scoring rules on the basis of email opens, form submissions, clicks, and much more.

Whenever someone gets a score, it will instantly trigger out the notification email to at least one of your sales reps.

Thereafter, they have the power to call or follow you up with the contact personally.

Of course, you can even add a note to the individual contacts, make use of third-party apps such as Gmail access and assign tasks automatically or manually.

Messaging, Chat, and SMS

Now, the ActiveCampaign even gives you the power for creating an omnichannel messaging experience. This helps in improving the conversations along with support to some of the best extents.

Also, you will get the option for chatting which is another better thing.

Text Messages & SMS

Starting with the text messages, they have got an open rate above the 50% mark. They are proven to be pretty much effective and with the ActiveCampaign, the contacts can subscribe right to the SMS from their account.

On-site chat and Conversations

Over the past years, chat widgets have become extremely popular. Yes, ActiveCampaign brings some of the very best chat oriented solutions. In this case, you have the chance to respond to the inbound messages that can help customers and prospects.

Plus, you can even send proactive messages to website visitors and then deliver a CTA or any company update.

Also, each of the on-site messages along with the conversation features are separated but they don’t stand alone.

You can make use of the ActiveCampaign site tracking along with other targeting options for personalizing the messages.

Also, you have the chance to make use of other targeting options for personalizing the messages and reach to a specific range of people.

This is indeed a helpful thing where you can reach to a larger group of audiences in a short period of time.

Facebook Audiences

Going ahead in ActiveCampaign review, the tool also has got a good integration with Facebook Ads. This helps in adding and removing people from the custom audiences. Plus, you are pretty much able to align each of the messages on the basis of funnel stage, lead people and retarget.

Also, SMS can form a part of automation where you can use them in advertising the flash sale, send coupons, and even reminding them.

AI and Machine Learning

Well, the ActiveCampaign machine learning comes ahead in different parts of the software. Here, with the help of CRM, you can make use of machine learning for getting a much better understanding of the type of deals.

Plus, you can even focus on the above things which can offer you a positive outcome.

Again for the email marketing and marketing automation, two of the aspects are useful. Firstly, you will be able to send the emails to the right person right at the time of predictive sending.

After turning that thing on, you will be able to analyze each of the contacts and then determine how things interact with the messages.

Then, you can wait until the right time comes for sending the messages.

Browsing through the second way you can use machine learning with the help of predictive content.

Well, this thing works similar to the multivariate testing but in a lot smarter way. Here, you can write different versions of an email and then send those emails at your convenience.

On the other hand, with the help of ActiveCampaign machine learning and natural language processing, it can help you determine who is the best recipient.

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ActiveCampaign Integrations

Well, there are tons of ActiveCampaign integrations where new ones have been added almost daily basis.

With the help of Zapier or the open API, you can easily integrate any of the software.

Also, tons of eCommerce software such as Shopify, WooCommerce, BigCommerce is known as deep integrations.

This thing goes far beyond the surface and easily allows to pull off the extra contact data, add extra fields to contacts, get purchase history, and much more.

Also, you can go far ahead and apply different tags, add the extra fields to contact records, get purchase history and do much more things.

The most Popular Integrations are as follows:

  • Facebook
  • BigCommerce
  • WordPress Plugin
  • Google Analytics
  • Calendly
  • Salesforce CRM
  • BaseCamp

Now, apart from the above plugins, you can get your hands on to 100 more integrations that are useful in one way or another.

The integrations are online course software, CRM, lead generation software, and much more.

A Take on the Customer Support

Well, there are tons of companies that may face customer support issues as and when they grow bigger. It simply seems that the ActiveCampaign has got much better than it’s past.

On the previous end, it had email support but right now, the company has opened up the live chat option.

Yes, with the live chat support, users can find it a lot easier to resolve each of the issues to perfection.

Also, for the people who want to take things a step ahead, then they can make use of the knowledge base present.

ActiveCampaign as an automation tool brings the best of all knowledge base. Here, you can make use of the knowledge base and resolve the issues, on your own.

Plus, the platform even offers users the option to get free onboarding/training and webinars. Yes, with the help of such things, you don’t have to worry even for a second.

In this case, you can simply find the issue and resolve it all on your own with the help of a knowledge base.

ActiveCampaign Pros and Cons

Indeed, none of the tools is a 100% success and every single online tool comes with a set of pros and cons.

Therefore, let’s go ahead and unwrap ActiveCampaign Pros:


  • ActiveCampaign is a great email marketing tool that caters to the user expectations
  • A wide range of features available for advanced users
  • Availability of Machine learning for improving the marketing results over a period of time
  • Option for email builder where it gives the power to build great emails
  • The CRM available is seamlessly integrated with different automation for improving efficiency.


  • The conversation feature is an add-on and does not come in the standard plan
  • It takes a good amount of time for wrapping the head around advanced features if you are new to email marketing automation
  • App has been slow at different times and that is what I can see and feel from my experience.

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FAQ: ActiveCampaign Review

Q1. Is ActiveCampaign a good CRM?

Well, ActiveCampaign’s primary focus has always been email marketing. This is something the company does in a quite impressive way. The platform’s CRM was specially designed to do such type of work.

Also, when compared with other CRM’s, the pricing of this tool is pretty much affordable. Yes, the pricing makes it an attractive option when we compare ActiveCampaign with its competitors.

For each of the small to medium scale businesses, ActiveCampaign is working like a gem in this scenario.

Q2. What is ActiveCampaign good For?

ActiveCampaign is among the top class automation tools and is good for email marketing. Here, the tool helps to integrate the Short Message Service (SMS) right into the workflow. Also, the tool split action feature helps to test the A/B for each of the things.

Here, you can test the emails, wait times, SMS versus, or other kinds of custom actions.

Q3. Is ActiveCampaign Free?

Yes, firstly the tool offers massive 14 days of free trial period. With this, you have the power and option to test and try ActiveCampaign for free. Also, you must note that the platform doesn’t require any type of credit card.

You can simply browse different functions along with features and then make up your mind whether you want to opt for ActiveCampaign or not.

Q4. How much do the plans of ActiveCampaign Cost?

Speaking about the plans and pricing of the ActiveCampaign tool, the basic package starts from $9 for each month.

Yes, after a free trial, you can make up your mind for which plan you are willing to pay the money. Once you have made up your mind, then you can go ahead and opt for that particular ActiveCampaign plan, without an issue.

Q5. Does ActiveCampaign have Landing Pages?

Yes, you have the power and the chance to create each of the landing pages in the Pages section of the ActiveCampaign account. Every single page you create begins with a page template. In this case, you have the power and the option to create an unlimited number of landing pages.

Also, you get tons of customizable options too and you can easily customize the landing pages, as per your convenience.

Q6. Is ActiveCampaign Hipaa Compliant?

ActiveCampaign is surely not HIPAA compliant because the platform leaves compliant on the shoulder of customers.

Q7. How long is ActiveCampaign Free Trial Period?

Well, ActiveCampaign offers a good 14 days of a free trial. You can make use of the free trial and then decide whether you want to opt for the ActiveCampaign services or not.

Yes, if your answer is yes, then you can pay for any of the ActiveCampaign plans. On the other hand, if you don’t like the same, you are not losing out on anything.

You can simply look for other email marketing automation tools that can be a better fit for you.

Final Word of Mouth: ActiveCampaign Review

ActiveCampaign is one of the best and world-class email marketing automation tool as far as I have reviewed this tool. It comes with tons of functions and features that you can use to your advantage.

Plus, I have tested the ActiveCampaign tool thoroughly and I found that the tool was able to perform as per my expectations.

Also, it even delivers different sorts of integrations where you can combine most of the integrations.

Here, you can integrate with Zapier or even the Open API which you can integrate with any of the software.

Plus, even the customer support of ActiveCampaign has been on the high-class side. The company offers almost every sort of customer support option. This includes support options of almost every type. Whether you like to use the live chat option, email, or phone call support, ActiveCampaign offers almost every type of customer support option.

On top of that, they deliver the knowledge base support too. With the help of a knowledge base, you have the power to resolve issues, on your own.

Therefore, right now, you can grab a complete ActiveCampaign review in front of you. Then, you can make up your mind whether you want to opt for the ActiveCampaign tool or not.

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